Tracking pixels

Supported pixels

Meta (Facebook) Pixel: for Instagram and Facebook ad campaigns. Tracks page views and platform clicks from your own Meta campaigns.
TikTok Pixel: for TikTok ad campaigns. Tracks visitors and conversions from TikTok ads.
Google Ads tag: conversion tracking for Google Ads campaigns, including YouTube campaigns run through Google Ads. Uses a Google Ads tag ID plus an optional conversion label.

How to add a pixel

Open any Smart Link in the editor (click Edit on the link).
Scroll to the Tracking Pixels section and expand it.
Paste your pixel or tag ID for each platform you want to track.
Click Save Changes.

The pixel fires for visitors to that link. No code to write, no tags to configure.

Where to find your IDs

Meta Pixel

Go to Meta Events Manager (business.facebook.com/events_manager). Your Pixel ID is a 15-16 digit number shown at the top of your pixel page.

TikTok Pixel

Go to TikTok Ads Manager > Assets > Events. Your Pixel ID is shown in the pixel details.

Google Ads tag

In Google Ads, your tag ID starts with AW-. To count platform clicks as conversions, also paste the conversion label from your Google Ads conversion action (Goals > Conversions > your conversion > Tag setup).

What events fire

Page view: a fan opens your Smart Link.
Platform click: a fan clicks out to a streaming platform.
Conversion: platform clicks are reported as conversion events to Meta and TikTok where configured, and to Google Ads when you've added a conversion label.

Why use pixels?

Measure real conversions

Without a pixel, you see that your ad got 500 clicks. With a pixel, you see that 300 of those clicks actually reached your Smart Link and 200 clicked through to a streaming platform. That's the difference between guessing and knowing.

Build retargeting audiences

A pixel creates an audience of everyone who visited your Smart Link. You can then run ads specifically targeting those people: they already showed interest in your music but might not have streamed yet. Retargeting audiences usually convert better than cold audiences.

Compare ad creatives

If you run multiple ad variations, pixels show which creative drives the most Smart Link visits. This tells you which visual, hook, or message resonates with your audience.

Tips

Add your pixel before launching an ad campaign. If the pixel isn't on your link when the campaign starts, you'll miss the early conversion data. Set it up first.
One pixel per platform is enough. You don't need separate pixels for each link. The same Meta Pixel ID works across all your Smart Links.

Plan requirements

Tracking pixels are available on Max and Team plans.

See Plans and pricing for a full comparison.