Pre-Save pages

What a Pre-Save page does

A Pre-Save page gives fans one place to commit to your release before it is live. Depending on the platform they pick, fans either connect a supported direct-save flow or leave their email and platform preference so you can reach them on release day. When the release goes live, the same URL becomes a regular Smart Link.

Why it's worth doing: pre-release signups concentrate fan attention on release day, and the emails you collect give you a channel that no algorithm controls.

Platforms behave in one of two ways on a Pre-Save page:

Direct save or pre-add: the fan connects their account and authorizes NotNoise to save the release for them when it goes live. Supported platforms: Apple Music (pre-add), YouTube Music, and TIDAL.
Email signup: the fan leaves an email and a platform preference. On release day, they get an email that routes them straight to the release on their chosen platform. This applies to Spotify, Amazon Music, Deezer, SoundCloud, YouTube, and the Other option.

Spotify pre-saves on NotNoise currently work through email signup, not a direct library save. Fans who pick Spotify get a release-day email that takes them to the track on Spotify.

For the full matrix, failure cases, and what data is collected, see Pre-save platform behavior.

Creating a Pre-Save page

From the Smart Links dashboard, click New Link and pick Pre-Release Link.
Enter the release title and the release date. Pick the actual date you've scheduled with your distributor; the conversion runs on this date.
Add the release source: a Spotify URI or URL, a UPC, or an ISRC. Your distributor provides these. A Spotify URI gives the most precise release-day matching, because NotNoise targets the exact release instead of resolving it on the day.
Upload your cover artwork.
Click Create. Your Pre-Save page is live. Share the URL anywhere.

Email capture is built into every Pre-Save page; fans on email-signup platforms leave their email as part of the flow. You can choose which platforms appear on the page from the link editor.

What fans see

Cover artwork, release title, artist name, a release-date countdown, and the platform options you've enabled. On direct-save platforms, fans connect their account and see a confirmation. On email-signup platforms, fans leave their email and platform preference.

What happens on release day

On the release date you set:

NotNoise looks for the live release on streaming platforms.
Once found, the Pre-Save page converts to a regular Smart Link at the same URL, with the detected platforms surfaced.
Fans who connected a supported direct-save platform get the release saved to their account where the connection allows it. If a save attempt fails for a temporary reason, NotNoise retries automatically over the following hours.
Fans who signed up by email get a release-day email that routes them to the release on their preferred platform. Fans who allowed browser notifications on the page get a push notification too.
Your existing URL keeps working. No need to update bio links, posts, or anything else you've shared.

If the release isn't live yet on the scheduled date (sometimes delivery slips), NotNoise keeps checking hourly for about a day. If the release still can't be found after that, the NotNoise team is alerted automatically; email support@notnoise.co if your page hasn't converted by the day after release.

What can delay or fail

The release isn't live yet: conversion and saves wait until NotNoise can find the release on streaming platforms.
Platform availability lag: a release can be live on one platform and still indexing on another, so some platform buttons may appear later.
Missing or wrong Spotify URI: without the exact URI, NotNoise resolves the release by matching on release day, which can take longer.
The campaign isn't active: signups only count while the Pre-Save page is active.
The fan didn't finish the flow: a direct save only works when the fan completed the platform connection, and an email signup only counts with a valid email.

What data you collect

Each signup records the fan's platform choice and, where provided, their email, the campaign it came from, and the signup time. Email subscribers appear in the Subscribers tab on the Smart Links page and can be exported as a CSV for your email tool. See Email capture.

Best practices

Set the page up 2 to 4 weeks before release. The pre-release window is your warm-up. The longer the window, the more signups you collect.
Share it everywhere. Instagram bio, Stories, TikTok bio, pinned posts, email signature, press contacts.
Get the Spotify URI early. Using it as the release source makes release-day matching the most reliable.
Use tracking pixels. On Max and Team plans, add Meta or TikTok pixels to your Pre-Save page so you can retarget pre-release visitors with a release-day ad.