Tracking ad performance

Campaign dashboard

After your campaign launches, track performance from the Ads section. Metrics update as reporting data comes in from Meta.

Impressions - how many times your ad was shown
Clicks - how many people clicked through toward your music
Click-through rate - clicks divided by impressions, a read on how well the creative connects
Reach - unique people who saw your ad
Estimated streams - where available, an estimate based on click and listening signals

Compare your campaigns against each other rather than against fixed industry benchmarks. Your genre, market, and creative shape what "good" looks like for you.
A click-through rate that holds or climbs over the campaign means your creative is connecting with the audience.
A cost per click that falls over the campaign means Meta's delivery system is finding better-fit listeners.
Streams that continue after the campaign ends are a good sign, but they can come from many sources (playlists, sharing, profile visits), so don't attribute them to a single cause.

Run longer campaigns (21 to 28 days) to give Meta's delivery system time to optimize
Test different video creatives to find what resonates
Focus budget on countries where you see the best engagement
Run campaigns around releases when listener intent is highest