Budget and targeting

Setting your budget

Campaign budgets run from $99 to $3,000. You pick the amount with a slider; common starting points are $99, $150, $300, $500, $800, and $1,200. The platform fee for your plan is deducted from this budget and the rest goes to ad delivery on Meta (see Getting started with Ads for the fee table).

A practical way to choose:

• Around $99 over 7 days: a short test of one song and one audience.

• Around $150 over 14 days: a standard run with more time for Meta's delivery system to optimize.

• Around $300 over 21 days: a longer run for a priority release.

• $500 and up over 28 days: maximum runway for album launches or sustained pushes.

Duration options

Campaigns run for 7, 14, 21, or 28 days. Meta's delivery system learns over the first days of a campaign, so longer durations give it more time to find the right audience for your music.

How targeting works

NotNoise builds your audience automatically using:

• Genre signals from your music

• Comparable artist audiences

• Listener geography based on your existing fanbase

• Behavioral signals (people who save music, follow artists, create playlists)

The campaign optimizes for listening-intent conversions, not just clicks. This means your budget goes toward people who are more likely to actually listen to your music.

Geographic targeting

By default, campaigns target countries where your existing listeners are concentrated. You can override this to focus on specific markets where you want to grow.